Back in early 2021, up until 2022, Mitchell was head of production at the Sydney camera store, Georges Cameras. He took on board creating their YouTube channel content consisting of camera reviews, product comparisons of high-end gear and behind-the-scenes sneak peaks of Australian music productions.

Alongside various presenters, he's produced a wide range of videos that had allowed him to work closely with high-end brands, such as Sony, Fujifilm, Canon and Blackmagic.